Digital Marketing

Analyzing a SaaS Business Using Cohort Analysis

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Data is everything in the world of SaaS, but how can you be sure that you’re analyzing the right data and drawing conclusions that will help you refine your offerings and grow your overall sales? With the massive amounts of data headed your way, analyzing each customer individually is not only an exercise in futility, […]

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Marketing Funnel Basics with Google Analytics

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If you have an eCommerce site, you may spend a fair amount of time trying to figure out exactly how people are getting there—was it your print ad, an email blast or possibly a mention on social media? If you’re using Google Analytics on your site, you might find that it’s easier to gain clarity […]

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The 10 Most Important Social Media Metrics You Should Be Tracking

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There is a great deal of debate around social media at all levels of the organization. While those who are directly involved in posting efforts can see the return with ease based on the heightened engagement levels of consumers, how can you translate “Likes” and “Shares” into cold, hard sales numbers for the C-suite? Fortunately, […]

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