Retail Analytics

Optimizing Inventory Through Analytics

The problem of being over stocked or out-of-stock is not new in retail business. Retailers of all sizes find inventory optimization to be their most complex supply chain problem. Both being over-stocked and being out-of-stock has costs associated with it. For example, if your store is out-of-stock for a product, your customers are likely to […]

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Top 10 KPIs in Retail

Retail is one of the most competitive industries with sharp focus on increasing sales and retaining more customers. In order for a retail organization to stay on top, they need to know everything about their business. While there are hundreds of key performance indicators (KPIs) that retailers keep track of, the following KPIs stand out […]

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Using Shoppers Insights to Improve ROI

In retail, the factor that has the highest impact on business is how the changing demographics, lifestyle and consumer needs is affecting the shopping behaviour of customers. Over the past few years, the way traditional retailers engaged their customers has undergone a paradigm shift. The shoppers now are flooded with offers, they conduct online research, […]

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Customer Segmentation Using RFM Analysis

While planning for marketing spend, or formulating a new promotion, retail marketers need to be careful about how they segment and target customers. It would be a waste of marketing spend if, for example, an ad campaign is targeted to all the thousands of your customers. Such an untargeted marketing promotion is unlikely to have […]

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