Top 10 KPIs in Retail

Retail is one of the most competitive industries with sharp focus on increasing sales and retaining more customers. In order for a retail organization to stay on top, they need to know everything about their business. While there are hundreds of key performance indicators (KPIs) that retailers keep track of, the following KPIs stand out […]

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Customer Segmentation Using RFM Analysis

While planning for marketing spend, or formulating a new promotion, retail marketers need to be careful about how they segment and target customers. It would be a waste of marketing spend if, for example, an ad campaign is targeted to all the thousands of your customers. Such an untargeted marketing promotion is unlikely to have […]

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