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Key questions it helps firms answer

01

Are you spending right on media channels? At what point do they stop yielding positive returns?

02

Are you getting campaign-level insights? Do you know the extent to which your campaigns are working?

03

Are constant promotions making your brands more price elastic?

04

Can you achieve higher revenue targets with the same or lesser marketing spend?

05

Should you increase media spend or explore other drivers to achieve sales targets?

06

What are the prominent external factors that may influence long-term media trends?
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How it delivers value

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Fast-track data readiness
for insights

Bring data from disparate sources on to a single platform, cleanse, prepare and make it modelling-ready – all in a matter of minutes using pre-built recipes. Understand your data in greater depth, spot anomalies and trends faster and run apt transformations for each driver to understand their accurate relationships with sales.

Build robust, manifold models
on-the-go

Run and validate multiple hierarchical marketing mix models at any point in time. Tap into marketing and customer insights at media-channel and sub-geographic levels with automated hyper-parameter tuning to avoid human bias and gain flexibility of Bayesian priors.

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Deep dive or glance through results

Rely on dynamic and interactive model outcomes with confidence level indicators. Get a bird’s eye view of campaign performances and tap to explore data at the most granular levels. Curate custom views on-the-fly and expedite action when you spot anomalies or insights.

Simulate possibilities and forecast outcomes real-time

Understand the impact of marketing decisions on your KPIs by instantly projecting results with a simulator. Explore scenarios and granular insights across key drivers based on your business-specific constraints or leverage optimum AI-powered suggestions to meet your business goals.

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Collaborate and scale up

Discover insights and share them across teams within a collaborative interface to foster closer engagement. Track your model health and performance with the built-in indicator and an automated model evaluator to improve governance when dealing with multiple projects.

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Business Impact

Enhanced ROI

With access to deeper insights, comprehensive view of marketing and the ability to use AI for optimizing marketing drivers, businesses can achieve higher sales lifts without additional spend.

Faster time-to-insights

The flexibility to prepare data, deep-dive into business insights at granular level, navigate through summary views and collaborate in-the-moment enables teams to infuse agility at every step of their analytics journey.

Better market preparedness

Understanding the impact of various macroeconomic factors on revenues and sales including changes in the competitive landscape enables firms to increase preparedness as they evolve.

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Blog

How Artificial Intelligent is your Marketing Mix Model?

Marketing Mix Modeling has long established itself as a go to tool for Marketers to plan their marketing budget. Most Fortune 500 companies have been using it for decades to get the maximum bang for their buck.

Interested in exploring Surge Marketing Mix?

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