Resources Case Study
Drove over 25% improvement in customer acquisition and retention by digitizing the entire user onboarding experience for millions of users.
Virgin is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music retail, holidays and health and wellness. Virgin is viewed largely positively by users and non-users as a global brand which caters for the tech-savvy user. Virgin Mobile UAE is strongly associated with customization and digitalization view of telecom. Virgin Mobile wants continuous growth by leading the digital space by providing their customers with a world-class digital experience. They needed a dynamic business data model to provide a solution to achieve this.
Virgin Mobile UAE having an agile phase of development, is growing and trying to provide a digital approach to their user in the world of telecom. The BI (Business Intelligence) team has worked on a module basis to overcome the reporting challenges for each module and combine them all in an agile data model by which they can provide details of the whole business. Currently, Virgin Mobile UAE is using QlikSense for dashboarding and reporting purpose. Nprinting is used to circulate the hourly and daily reports to all levels of people in the organization, starting from sales executive to decision making management team.
Our solution approach gives an in-depth detail about the business different process and combines them to make easy business decisions.
Keeps track of hourly and daily activation by different dimension and tracks the performance of different channels and sales executive performances
Providing daily customer usage and revenue details and understands the customer base in business.
Providing the performance of different products based on customer usage.
Providing the outcome of different events and campaigns happening in different locations based on customer key factors. (Nationality, Age group).
Identifies the customers monthly renewal rate, average purchasing power, key usage, and customer behavior for different products. (Monthly, 6/12 Months, Red and Gold).
Identifies different aspects of business and providing data to run successfully CVM (Customer value management) and campaign.