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Upsell/Cross-sell Analytics

For financial services firms, customer lifetime value (CLV) is a key indicator on deciding to offer a new product/service to customers. Cross-sell and Upsell are the best ways to increase CLV which further helps to increase the firm’s revenue and brand equity. Serving the high-value customers’ through Upselling/ Cross-selling new products/services can result in greater market share & increased loyal customers.

Our Approach

Through our Advanced Analytics techniques, customer segments are created and analyzed, to segregate the high-value customers from the entire pool. Further, through our in-house devised Recommender system, customer’s requirements are identified and mapped to the type of product/service (Upsell or Cross-sell) that are prescribed to be offered to that customer, to increase CLV.
Techniques used

Classification/
Clustering

Deep Learning and
Deep Neural Networks

Regression model
building and optimization

Market Basket Analysis

Possible outcomes with Upsell/Cross-sell analytics

More loyal customers

Better customer engagement that can contribute to a large pool of loyal customers, enhanced brand equity and better customer endorsements.

Increased Customer Lifetime Value

Ability to offer the right product to right customer at the right time, contributing to improved CLV and surge in sales.

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