Solutions Consumer Packaged Goods
Optimize your marketing spend across channels on real-time basis. Understand the impact of multiple drivers on your sales and revenues and drive higher ROI at the speed your business demands.
Maximize the impact of your new strategies and optimize risks with predictive insights. Understand the impact of a strategic decision by implementing it at smaller scale in test and control groups with deeper, projectable results.
CPG firms spend heavily on trade promotions activities across categories and also offer huge discounts. Decision-makers need to know what kind of impact does this price discounting have on a brand’s price elasticity? How are the new entrants impacting our sales? And so on. Our models help firms answer these questions and optimize their trade promotions..
CPG firms rely on data-driven insights to adapt themselves to the rapidly changing preferences of both online and offline customers. It is crucial for them to understand the maximum revenue generating SKUs and their placement in the store as well as on digital products. Our models help firms tap into these insights and optimize SKUs across stores.
Multiple factors come into play in driving sales for CPG companies and it is imperative to understand the relationships between these factors over time and the key drivers for success. Our models help firms get comprehensive sales forecasts that can help them chalk out strategies to increase revenues.