CPG brands spend millions of dollars on marketing across channels. With expanding categories, emerging local competition and deep media penetration, it becomes imperative for them to constantly monitor their media mix. Our models help companies understand the effectiveness of their media campaigns and optimize spend.
CPG firms spend heavily on trade promotions activities across categories and also offer huge discounts. Decision-makers need to know what kind of impact does this price discounting have on a brand’s price elasticity? How are the new entrants impacting our sales? And so on. Our models help firms answer these questions and optimize their trade promotions..
CPG firms rely on data-driven insights to adapt themselves to the rapidly changing preferences of both online and offline customers. It is crucial for them to understand the maximum revenue generating SKUs and their placement in the store as well as on digital platforms. Our models help firms tap into these insights and optimize SKUs across stores.
Multiple factors come into play in driving sales for CPG companies and it is imperative to understand the relationships between these factors over time and the key drivers for success. Our models help firms get comprehensive sales forecasts that can help them chalk out strategies to increase revenues.