With the increase in competitive landscape and choices available for customers, it is imperative for retailers to execute hyper-local strategies to maximize impact. Retail firms need to create propositions aligned to the geographical location, customer demographics and preferences, that result in high revenue generation and customer satisfaction.
Retailers need to identify and segment low performing stores and attributes leading to the same in order to rethink their offerings, including the right products, promotion and price- to drive growth across regions
Targeting the right customer segments by developing marketing mix and bespoke store strategies with the right promotional campaigns.
Improving utilization of store’s resources based on demographics of the customer segment and analysis of customer engagement to offer store-level proposition.
Detection of market opportunities and trends that a store can easily adapt to cater to the rising customer expectations and drive personalized experiences.
In today’s times of evolving consumer preferences, surge in channels that offer similar choices...
Retail organizations looking to increase revenue and market share need to understand buying...
Retailers continuously strive to balance demand-supply constraints and operate profitably...