For CPG firms, there are multiple factors that can potentially drive sales and it is imperative for firms to understand the relationships between these factors. Our models help CPG firms forecast sales and sharpen their execution plans.
Forecasting sales for the coming months/quarters/years can help chart a differential strategy to outsmart competition
Insights that help firms optimize their budget allocation, improve sales planning and increase productivity as per the forecasts
CPG brands spend millions of dollars on marketing across channels. With expanding categories...
CPG firms spend heavily on trade promotions activities across categories and also offer huge discounts...
CPG firms rely on data-driven insights to adapt themselves to the rapidly changing preferences...