CPG firms need to adapt themselves to the rapidly changing preferences of customers (online/offline), to sustain in a highly competitive landscape. It is crucial for them to know the maximum revenue generating SKUs and their placement in the store as well as on digital platforms. Our models are built to help firms optimize their SKUs and improve revenues.
Segmentation of low/high performing SKUs that helps the client remove redundant SKUs in the supply-chain network and push the desired ones that lead to reduced logistics costs & improved service delivery.
Insights regarding the placement of right SKUs in the store and digital platform to increase sales at points of sale that leads to overall increase in revenues
SKU rationalization strategies and solutions aligned to customer demographics and geography, resulting in brand stickiness and enhanced customer satisfaction levels
CPG brands spend millions of dollars on marketing across channels. With expanding categories...
CPG firms spend heavily on trade promotions activities across categories and also offer huge discounts...
Multiple factors come into play in driving sales for CPG companies and it is imperative to understand...