Consumer Packaged Goods (CPG) companies spend millions of dollars on marketing across channels. With expanding categories, emerging local competition & deep media penetration, it becomes extremely imperative for brands to constantly monitor their media mix and optimize spend. They need to understand the ROI on each dollar spent and the long term and term impact on brand’s reputation.
Our models help CPG companies understand the effectiveness of different media campaigns and key execution drivers like price & distribution, impact on category and competition to take data-driven decisions on their marketing spend.
Insights to drive effectiveness of both digital and traditional marketing across channels and enabling swift data-led decisions to drive campaigns
Analysis of campaigns and network effect of drivers to understand long-term (erosion) impact of price and promotion on elasticities
Targeted advertising, promotions and product offers to customers on their specific needs and preferences to improve conversions
Assessment of marketing performance across media by generating year-on-year analysis of sales contribution and the cost of customer acquisitions
CPG firms spend heavily on trade promotions activities across categories and also offer huge discounts...
CPG firms rely on data-driven insights to adapt themselves to the rapidly changing preferences...
Multiple factors come into play in driving sales for CPG companies and it is imperative to understand...