CPG firms spend heavily on trade promotions and constantly look to optimize spend across these activities. Typically, there are discounts associated with these promotions prompting decision-makers to ask - what kind of impact does this price discounting have on a brand’s price elasticity? How are the new entrants in the category impacting your sales? Our Price & Trade Promotion Optimization analysis helps firms answer these questions and get a detailed understanding of the category.
Tap into insights from the model to prepare a competitive pricing strategy that can accelerate product sales across regions
Optimize the promotional calendar to manage all activities and resources within the budgets and enhance brand outreach
CPG brands spend millions of dollars on marketing across channels. With expanding categories...
CPG firms rely on data-driven insights to adapt themselves to the rapidly changing preferences...
Multiple factors come into play in driving sales for CPG companies and it is imperative to understand...