Context

In the dynamic telecommunications industry, companies strive to stay competitive by offering a wide range of products and services, including systems sales, subscription-based services, and cloud solutions. With a growing customer base and increasing volume of unstructured data, the company needed a robust solution to track systems information, analyze business data, and provide real-time intelligence to clients.

Situation

The telecom company encountered several challenges as it expanded its operations:

Handling millions of records: The company grappled with managing voluminous unstructured
data as its customer base expanded.

Business information and data analysis: They needed to crunch data into insights crucial for decision-making.

System information tracking: Challenges included monitoring system health, check-in time, timeouts, and performance metrics.

Billing report generation: Accurate billing reports were essential, considering sales of systems and services as key revenue streams.

Subscriber and demographic information: Managing subscriber details and demographic
information for effective decision-making.

Integration with client portals: Providing solutions integrated into client portals for proactive decision-making.

Solution Overview

To address these challenges, the company chose Thoughtspot for its powerful data handling capabilities. GainInsights assisted the company in identifying the specific solutions required via Thoughtspot, addressing their analysis needs.The key features and solutions included:

Robust data handling: Thoughtspot’s ability to handle large volumes of high-velocity data.

Real-time analytics: The introduction of Data Lake for near real-time analytics.

Dashboards for system monitoring: Service Cloud Dashboard for tracking system health and performance metrics.

Automation and alerts: Thoughtspot facilitated automation with standard APIs and Zabbix monitoring tool, providing immediate alerts for data-related issues.

Integration with client portal: Dashboards built with Thoughtspot and embedded into the telecom company’s Portal.

Advanced features for Marketing Cloud: The introduction of Advance Tab and Prospects Tab for enhanced data interaction and segmentation.

Value Delivered

The implementation of Thoughtspot and collaboration with GainInsights resulted in significant benefits:

Effectiveness of day-to-day analyses: Thoughtspot accelerated the analysis process, enabling proactive actions to improve business, customer relations, and service quality.

Simplified complexities: GIS made tasks like FCC Performance Testing analysis and seamless data movement into Data Lake easier.

Increased customer base and revenue streams: The company experienced growth in both customer base and revenue streams.

Enhanced decision-making: Improved decision-making processes and increased efficiency in resolving subscriber issues.

Success metrics: Achievements such as 99% Wi-Fi service uptake and increased customer satisfaction ratings validated the success of the implemented solutions.

Conclusion

In conclusion, the partnership between the telecom company and GainInsights, utilizing Thoughtspot has proven instrumental in overcoming data management challenges, improving decision-making processes, and achieving substantial business growth. The telecom company now stands better equipped to navigate the competitive telecommunications landscape with enhanced analytics and real-time insights.