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Solutions
Consumer Packaged Goods
Test Strategy
Leverage the flexibility to design a test around a customer group or geography relevant to your needs. Define the sample size in a test and control group, specify the desired level of confidence in rolling out the strategy and understand the right duration to run the test and get statistically significant results.
Explore options to assign weightages to multiple drivers at any point time that could impact results and minimize the inherent differences in test and control groups. Benefit from advanced techniques that run multiple matching iterations for the identification of groups for most accurate matches.
Get the most accurate estimate of impact from the test treatment by eliminating all possible extraneous influences to results. Explore unbiased results and dive into granular levels to understand contributors, collaborate with teams and implement corrective measures on-the-go.
Businesses can realize savings of millions of $ in rolling out new strategies across brands, backed by the most accurate data-driven experiments conducted in a timely manner.
Backed by higher confidence levels in executing a strategy, marketers can leverage test insights to maximize impact of their decisions and accelerate outcomes with greater executional control.
Decision-makers across the board can leverage wide range of predictive insights that can be shared across teams to foster collaboration and quick decisions.
